I developed an alt set of styleframes during the design phase and brought the direction to life through animation alongside the extraordinarily talented team at Filmograph. Taking cues from a colorful collection of literary works, we mixed and matched hues and patterns to create a vivid stack of books. As the camera pulls back, the composition transforms into the iconic water and fire symbolism that has always defined the brand.
Client: HarperCollins
Creative Director: Aaron Becker
Executive Producer: Seth Kleinberg
Producer: Troy Miller
Design: Mike Lo
Animation / Design: Christoph Gabathuler
Creative Director: Aaron Becker
Executive Producer: Seth Kleinberg
Producer: Troy Miller
Design: Mike Lo
Animation / Design: Christoph Gabathuler