LANTERN ENTERTAINMENT

Lantern Entertainment, LLC is an American independent film studio. It was formed by Lantern Capital Partners in July 2018. Lantern acquired full control of three Quentin Tarantino like Inglourious Basterds, Django Unchained and The Hateful Eight.

MY ROLE

Being part in the creative process of a studio identity is always fun. The exposure of the final product and the amount of detail in the creation, makes it one of the most exciting disciplines in motion design. I was contacted by Antenna Creative as designer and art director to explore concept ideas for the lantern identity. Over the course of 3 days I put together 5 visual concepts with research, write ups and rough design/ref-boards. Two ideas were picked by the client and further developed as design boards.

GOALS

I tried to base the ideas on formal elements of cinematography: light and form as building-blocks for narrative. The goal was to show how the light of the lantern reveals locations and takes you on a journey into different worlds. A metaphorical glimpse of a studio making movies.

PROCESS

Aside from a basic competitive research I started with thumbnails. That helped to organize my initial thoughts and ideas and forced me to put them into a sequence.  After that I puzzled my image research into mood boards and designed the final logo frames for each. From there I made write ups to describe more in detail what will happen.

PITCH 1

Through the RGB additive color model we explore the art and physics of filmmaking. We dive into a light flooded room and get blinded by a backlit crystal wall. The light splits into its spectrum and rainbow-like flares move towards us. While the light source dims down, we recognize the logo.

PITCH 2

Movies work as windows and let us see into different worlds. In this concept we use the logo shape as a portal which allows us to transition between locations. We start on a foggy landscape, where clouds move gently over the mountain peaks. The camera pulls back through a gate which illuminates a new mysterious landscape. As we move all the way out, we recognize the logo shape which stands like a huge lantern, lighting up the landscape.

Final studio logo animation by Antenna Creative